• sustainable agriculture, tropical agriculture, Chitose Strawberry, Chitose Agriculture

Production and sales of high value-added crops at our own farms

Background issues

    Current agriculture mostly focuses on quantity rather than quality and the farming style is Mass administration-Mass disposal depending heavily on pesticide chemicals and fertilizers. We are taking on activities to expand environmentally friendly agriculture while ensuring economic viability. We will contribute to further develop agriculture in Southeast Asia not only by providing our technologies to the producers but also by providing quality products for consumers.

Our technologies

    Technology for stably producing Japanese strawberries in Southeast Asia, sales and marketing

Current status

    We produce Chitose Strawberries at our own farm in Cameron Highland, Malaysia and sell them at hotels, cake shops and restaurants in Singapore. We also sell them at local supermarkets and departmental stores to let the consumers know about CHITOSE’s quality and agriculture. We are currently trying to produce other strawberry strains, technical transfer and contract culture for local farmers who have the same aim as us.


Malaysia, Singapore, Indonesia

Related entities


  • Kyosuke Kinoshita

    I moved to Cameron Highland in 2014 to build the farm. I had to start from scratch (no land and no seedlings), but now, the farm is run by 20 members including part-time workers. We are growing the strawberries together to provide customers with Japanese’s “delicious taste”. I will improve the technologies and lead the team to grow in order to provide delicious strawberries to our customers.

  • Yosuke Kataoka

    In this project, I am in charge of research & development on how to raise the yield, quality and stability. In order to ensure stable delivery of high-quality products to more Chitose strawberry lovers, I am willing to step forward to face the problems that do not happen in Japan, such as pests that I have never seen in Japan. And as we develop the project, I am happy to work hard with Malaysian farmers, sometimes collaborate with them, and foster agriculture in Malaysia.

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