Current agriculture mostly focuses on quantity rather than quality and the farming style is Mass administration-Mass disposal depending heavily on pesticide chemicals and fertilizers. We are taking on activities to expand environmentally friendly agriculture while ensuring economic viability. We will contribute to further develop agriculture in Southeast Asia not only by providing our technologies to the producers but also by providing quality products for consumers.
Technology for stably producing Japanese strawberries in Southeast Asia, sales and marketing
We produce Chitose Strawberries at our own farm in Cameron Highland, Malaysia and sell them at hotels, cake shops and restaurants in Singapore. We also sell them at local supermarkets and departmental stores to let the consumers know about CHITOSE’s quality and agriculture. We are currently trying to produce other strawberry strains, technical transfer and contract culture for local farmers who have the same aim as us.
Malaysia, Singapore, Indonesia